Wednesday, March 5, 2008

25 Home Theater Tips

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by Greg Robinson

1|For improved bass in most home theaters, move your subwoofer to a front corner of the room. If it sounds too boomy, try moving the sub off the wall or lowering the volume dial on the subwoofer.

2|To find the ideal (single) subwoofer position for your space, place the subwoofer in your prime seating location and crawl around the perimeter of the room while a familiar and bass-filled movie clip loops on your DVD player. The spot on the floor where the bass sounds best is where your sub should go.

3|For the best bass experience, use multiple subwoofers. Harman International recently found that the best configuration - taking into account both cost and aesthetics - involves two subs: one at the midpoint of the front wall and one at the midpoint of the rear wall.

4|To reap the benefits of multiple subwoofers, split your receiver’s LFE/subwoofer output using a simple Y splitter (male to dual females). Use the splitter at the receiver and run equal lengths of subwoofer cable to each sub.

5|Your receiver’s bass crossover frequency is one of the most important settings in your system. If you have large and capable loudspeakers, consider a low crossover such as 60 or 80Hz. If you have small and inexpensive “satellite” speakers, consider a high crossover such as 100 or 120Hz. This value determines the frequency at which your main speakers stop and your subwoofer takes over.

6|The room is the most important element in any home theater. Consider window treatments such as black-out shades to tame ambient light. For the best sound, use a carpeted or cork floor; use bookshelves, wall hangings and other objects to break up large wall expanses. Avoid an over-abundance of stone, hardwood floors or other highly reflective materials.

7|For maximum speaker performance, run equal lengths of 12ga or 14ga speaker wire to each speaker.

8|Draw your theater from an overhead perspective. Use a red pen and draw lines dividing your room into quarters both lengthwise and widthwise. Use a green pen and do the same thing with thirds instead of quarters. In most rooms, bass response will often be strong where the green lines intersect and weak where the red lines intersect. Plan your seating accordingly.

9|If you want to tame speaker reflections in your room, sit in your prime seating location and have a friend slide a mirror down the right side wall. When you can see your front right speaker in the mirror, mark that spot and place an absorptive panel or hanging rug at that location. Repeat for the left side.

10|For a typical 5.1 setup, Dolby recommends that rear speakers be placed to the side and slightly behind the listener. If you draw a line from your right ear to the right wall of your theater, and another line from your ear to your Right Surround speaker, the angle created between the lines should be 10-15 degrees.

11|If you’re constructing a new theater, wire and plan for a 7.1 system even though 5.1 is still most common. Channels six and seven are located in the rear of the room, to the right and left of center. If you don’t have the speakers now, you can always add them later.
12|If room décor and aesthetics are paramount, consider in-wall or in-ceiling speakers with paintable grilles. If in-ceiling speakers are your only option, look for models with telescoping and/or aimable tweeters for a more convincing sound.

13|When running speaker wire in a new home theater, also run cat5e cable to each speaker location. IP-addressable loudspeakers may be The Next Big Thing, so running the cable now will make it easier to use this exciting technology later.

14|If your DVD player is more than five years old, consider upgrading to an “upconverting” model or one of the new high definition formats. HD DVD and Blu-ray Disc players are backwards-compatible and will play all of your DVDs.

15|An upconverting DVD player takes 480i DVD video and artificially scales it to 720p, 1080i or 1080p, yielding an improved (but not true high definition) picture. However, this feature requires a DVI or HDMI input on your TV. Make sure your TV has one of these before upgrading your player or you may be disappointed.

16|If you upgraded to an HDTV but you’re still using the same old DVD player, remember to change the player’s video output/TV type to “16:9/widescreen.” DVD players often default to “4:3/letterboxed” which may result in a stretched or distorted picture; it also doesn’t take full advantage of the anamorphic video present on most “widescreen” DVDs.

17|If you’re looking for a new “big screen,” don’t rule out front projection. HD projectors start at under $1,000 and your viewing area could be anything from a painted wall to a pull-down or motorized screen. Watch the big game on a 120” screen and then see if that 50-inch plasma still seems big. Projectors require a fairly dark room though, so plan accordingly.

18|If you upgrade to an HDTV, make sure you upgrade your cable or satellite plan to a high definition package. It should quickly become evident which channels are HD and which are standard definition. A new HDTV probably won’t improve the picture on your standard definition channels – they may even look worse!

19|As incorrigible as it is, televisions come off the assembly line to look their best under the bright lights of your local retailer. Once you get it home, it will need a video calibration to look its best in your space. Consider a do-it-yourself DVD such as Digital Video Essentials or hire a calibrator certified by the Imaging Science Foundation (ISF).

20|If you don’t enjoy looking at your gear, consider an infrared (IR) repeater system. This will allow you to put your gear behind closed doors and only a small IR receptor/eye remains visible – but even this can be cleverly concealed. IR signals are relayed from the eye to your components via IR “flashers” which attach to the front of each component. Be sure to properly ventilate your component cabinet.

21|For simplified wiring, purchase a new receiver capable of HDMI switching. Ideally, you could connect all of your video sources to the receiver and have one HDMI cable output to your television. This is particularly useful when wiring a flat panel HDTV where connectors can be scarce and too many wires can raise aesthetic concerns.
22|Always check the “Settings,” “Audio,” or “Language” menu on a DVD before starting playback. Many discs offer multiple soundtracks and may default to the track with the fewest channels. Look for Dolby Digital or DTS 5.1 (or 6.1) for the best surround experience. For high def, look for uncompressed PCM or Dolby TrueHD or DTS HD.

23|For a more immersive viewing experience, and to fully realize the benefits of 1080p resolution, THX recommends a viewing angle of 36 degrees. That’s the bottom angle (A) of the triangle created by connecting your eyes (A) and the left (B) and right (C) sides of your screen.

24|If you own a 16:9 (widescreen) TV, but you still watch a lot of 4:3 content, use a zoom or stretch mode to prevent burn-in or image retention. Burn-in is a big problem with CRT displays but it can also pose a risk to plasma displays, so avoid leaving static images or text on the screen for prolonged periods.

25|Consider using a power conditioner/surge protector to provide clean and consistent power to your equipment. It may not be a night and day difference, but these units often improve and audio and video performance of your gear.
from: e-gear

Panasonic upgrades 103-inch plasma HDTV

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Story link: Panasonic upgrades 103-inch plasma HDTV by Jan Harris

Panasonic upgrades 103-inch plasma HDTV

Panasonic has announced an upgraded version of its 103-inch plasma set, which it launched last year.

The Panasonic TH-103PF10UK, one of the company’s 10-series, has a full 1080p HD resolution.

It also features better wall mounting configuration than its predecessor, along with improved video processing technology which gives a sharp image when viewing lower resolution content, or during zooming on an image.



A new anti-reflective coating has also been added, providing better visibility in light reflecting environments.

The TH-103PF10UK also features new wireless presentation capabilities, allowing the set to be controlled from anywhere in a room.

A range of connections are provided, including dual HDMI inputs, component, and PC VGA input with sound inputs.

The set retails for around $70,000, including a 100,000 hour service agreement.


Holy Shit: 150-Inch Panasonic Plasma HDTV at CES

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pana%20big%20tv.jpeg
Japanese paper Yomiuri is reporting that Panasonic will unveil a 150-inch plasma to show the world who has the biggest flatscreen manufacturing capability. That above is the photo of the now second-place 103-inch plasma as big as a queen-sized bed. (Sharp has the current title of biggest at 108-inches). If your mcmansion isn't big enough to fit it, don't even bother inquiring about the price. [Yomiuri]
BY BRIAN LAM

How to Fix a Stuck Pixel on an LCD Monitor

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If your LCD screen has a stuck or dead pixel (a point on the screen that is always lit or always dark), it is usually due to a transistor malfunction or uneven distribution of liquid in the liquid crystal display (TFT LCD). This can often be fixed.



Steps


Software Method

  1. Try running pixel fixing software (see Sources and Citations). Stuck pixels can often be re-energised by rapidly turning them on and off. If this fails, complete the following steps.


Pressure Method

  1. Turn off your computer's monitor.
  2. Get yourself a damp washcloth, so that you don't scratch your screen.
  3. Take a household pen, pencil, screwdriver, or some other sort of instrument with a focused, but relatively dull, point. A very good tool would be a PDA stylus.
  4. Fold the washcloth to make sure you don't accidentally puncture it and scratch the screen.
  5. Apply pressure through the folded washcloth with the instrument to exactly where the stuck pixel is. Try not to put pressure anywhere else, as this may make more stuck pixels.
  6. While applying pressure, turn on your computer and screen.
  7. Remove pressure and the stuck pixel should be gone. This works as the liquid in the liquid crystal has not spread into each little pixel. This liquid is used with the backlight on your monitor, allowing different amounts of light through, which creates the different colors.


Tapping Method

  1. Turn on the computer and LCD screen.
  2. Display a black image, which will show the stuck pixel very clearly against the background. (It is very important that you are showing a black image and not just a blank signal, as you need the backlighting of the LCD to be illuminating the back of the panel).
  3. Find a pen with a rounded end. A Sharpie marker with the cap on should be fine for this.
  4. Use the rounded end of the pen to gently tap where the stuck pixel is - not too hard to start with, just enough to see a quick white glow under the point of contact. If you didn't see a white glow, then you didn't tap hard enough, so use just slightly more pressure this time.
  5. Start tapping gently. Increase the pressure on the taps gradually for 5-10 taps until the pixel rights itself.
  6. Display a white image (an empty text document is good for this) to verify that you haven't accidentally caused more damage than you fixed.

Tips


  • If the pressure and tapping don't work directly on the stuck pixel, start moving outward around the stuck pixel. If you see the pixel flicker while doing this then you know where you can focus the pressure and tapping techniques rather than directly on the pixel.
  • Many people report success with this technique but these instructions won't work in every case. It may take a few attempts to make sure you are pressing exactly on the stuck pixel.
  • These instructions will fix "stuck" pixels, not "dead" ones. Dead pixels appear black while stuck pixels can be one constant color like red, blue or green.
  • An alternative, but similar technique involves gently massaging the stuck pixel with a warm damp (not wet) soft cloth.
  • Alternative technique to tapping: Using a rounded pencil eraser, push with moderate pressure into screen at stuck pixel.
  • If these instructions don't work, you can hopefully get the monitor replaced through your manufacturer. If your monitor falls under the specifications of replacement, get in contact with the manufacturer to set up replacement plans.

Warnings

  • Do not attempt to open the monitor as it will void the warranty and the manufacturer will not replace it.
  • Make sure you don't get any electrical equipment wet or it may break.
  • Some people claim that touching the screen can cause more pixels to become stuck, although this has not been proven.
  • Be prepared to suffer a complete loss; you may crack the glass when tapping or putting pressure on an LCD assembly.
by : wikihow

How to care for your LCD TV

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Caring for your LCD TV

Temperature / Humidity

It is recommended to use the product at room temperature and humidity in order to maintain it's optimum performance



1. Product lifetime can be shortened when it is used under conditions of high temperature and humidity. LCD TV 1-1
LCD TV 1-2 2. When it is used at low temperature of 10°C or lower, response time and brightness are affected in such a way that the proper display may not be obtained.
3. When exposed to drastic fluctuation of temperature (hot to cold or cold to hot), the product may be affected; specifically, drastic temperature fluctuation from cold to hot, produces dew on the surface which may affect the operation of the polarizer and product. LCD TV 1-3

Environmental Consideration

It is recommended to use the product in a clean place and to exercise caution to ensure it is not affected by dust or liquids, etc.

1. If used in dusty place, dust may cause an electrical short inside the product resulting in malfunction lcd monitor 2-1
lcd monitor 2-2 2. If the product is contaminated by humid or liquid substance, polarizer may be discolored. If the liquid enters may enter the product to cause electrical failure or corrosion which, in turn, may lead to malfunction

Handling

As LCD is a product made of glass, caution must be exercised in using it. It is recommended to handle it with care since shock, vibration, and careless handling may seriously affect the product.

1. The LCD surface is made of a soft film that is vulnerable to scratch and thus to damage by a sharp article. lcd tv 3-1
lcd tv 3-2 2. Since the LCD is made of glass, it may be damaged if it is bent. If it falls from a high place or receives a strong shock, the glass may be broken.
3. The LCD product is composed of sensitive electronic parts and components. Therefore it must be grounded by ESD protection equipment (wrist band, etc.) before it is directly handled. lcd tv 3-3
lcd tv 3-4 4. It is recommended that the product be handled with soft gloves during Assembly, etc. The LCD surface is made of soft film, vulnerable to scratches and thus to damage by a sharp articles.
5. Do not bend or stretch the back light wire. lcd tv 3-5
lcd tv 3-6 6. It is recommended that the product surface be cleaned it is dirty by using IPA (Isoprophyl Alcohol) or Hexane. Keytone type material (Acetone), Ethyl or Methyl chloride must not be used as they can cause damage to the Polarizer.
7. The Driver IC of the LCD TV for a Notebook PC is exposed on the back of the screen. If mechanical stress is applied to this area, it can cause failure. Do not hold or press this part with your hands. lcd tv 3-7

Usage

As LCD is a sensitive electronic equipment, it is urged to comply with following precautions.

1. Never disassemble LCD product under any circumstances. If unqualified operators or users assemble the product after disassembling it, it may not function or its operation may be seriously affected. flat panel monitor 4-1
flat panel monitor 4-2 2. When it is not in use, the screen must be turned off or the pattern must be frequently changed by a screen saver. If it displays the same pattern for a long period of time, brightness down/image sticking may develop due to the LCD structure.
3. It is recommended that the product be stored in a cool and dry place in its original product box. flat panel monitor 4-3
flat panel monitor 4-4 4. Please dispose of the product according to the relevant laws and regulations. A small quantity of mercury is contained in lamp inside LCD product.
by: lcdtvbuyingguide

Tuesday, March 4, 2008

Plasma or LCD? Size matters

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By Tom Krazit
Staff Writer, CNET News.com
Published: March 22, 2006, 2:13 PM PST
SAN DIEGO--Your next television will probably be big and flat. But the industry is divided on what technology you'll choose to improve your view of the world.

Flat-panel televisions are taking over the world, according to executives speaking here at the DisplaySearch U.S. FPD Conference on Wednesday. Old CRT (cathode-ray tube) televisions are quickly becoming obsolete as high-definition LCD (liquid crystal display) and plasma televisions turn heads with high-definition images.

Plasma TVs dominate the market for flat-panel televisions larger than 40 inches, while LCD televisions reign among smaller sets. The line is starting to blur, however, as LCD TVs grow larger and reduce the cost advantage of plasma displays.

Big-screen TVs

LCD televisions are making inroads because the cost of manufacturing LCD screens larger than 30 inches has fallen, said Tim Alessi, director of product development and advertising for LG Electronics. LG, as the world's leading LCD company through its joint venture with Philips, and the second-largest plasma TV company behind Panasonic, is in a unique position to evaluate the competing technologies, he said.

Potential customers who are thinking about purchasing a large television will note the quality of moving images on a plasma screen as well as the wider viewing angle, said Yoshi Yamada, chief executive officer of Panasonic North America. High-definition plasma displays also tend to cost half as much as comparably sized HD LCD displays.


However, LCD panels are lighter, and the cost advantages could disappear in the coming years as technology improves, as it did in the market for LCD monitors and notebook screens.

Plasma should continue to be the choice for sets that are larger than 45 inches or so, while LCD TVs are quickly replacing CRT sets smaller than around 35 inches, Alessi said. The battle lines have been drawn in that middle ground, which coincidentally is expected to be the average TV size toward the end of the decade.

New Philips TVs are what women want

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By Ella Morton on 08 January 2008

What is Philips' development process when following an Editors' Choice winning product like the Aurea TV? Simple: just ask the ladies what they're into.

Introducing the new Design Collection of plasma and LCD screens, CEO Andrea Ragnetti explained their strategy: women, according to Philips' research, are "more critical consumers who need to see the personal benefits of a product".

Not just that, "they want it to make them feel good," Ragnetti said.

These conclusions have led to a range of televisions that is essentially "once more, with feeling": similar to what we've seen before, but with softer edges.

The new 7000 Series of feelgood flat screens is all about smooth, almost Apple-esque contours and rounded bezels. Whether or not you're into the touchy-feely shtick -- Ragnetti says the company is "taking once-familiar objects and giving them a new sense of intimacy so we can engage with them more fully, more emotionally" -- you can't deny they're pretty sexy.

Ranging from 19 to 52 inches (48 to 132cm), the TVs feature an invisible speaker -- there are no grilles or perforations to clutter up those smooth surfaces. Available with or without Ambilight lighting effects, the models also sport four HDMI 1.3 ports and a reduced response time of 2ms (compared with the 5ms of the previous series). An acrylic edged bezel seals the swanky deal.

Teaching plasma to follow LCD's lead

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By Erica Ogg on 19 October 2007
Once considered the future of television, plasma TVs have lost their shine.

In the last several years, the display known for excellent picture quality has given ground to the exploding popularity of LCD (liquid crystal display) in the high-definition TV market. Though plasma TVs were first to reach consumers a decade ago, LCD TV manufacturers were able to bring the costs below their plasma counterparts with an efficient panel manufacturing process.

Now researchers are looking at ways to improve plasma's brightness levels, power consumption and cost, and developers hope that will help plasma regain some of the ground it's lost. Of course, LCD technology will also improve, but the closer pricing appears between the two, the more viable an alternative plasma becomes.

"Performance will be going up in both (plasma and LCD), but costs will be coming down faster in plasma," according to Ross Young, president of market research firm DisplaySearch.

That's good news for consumers. One of the biggest challenges in getting people to switch to high-definition TVs is the price. Predictably, as prices have fallen in the last year, more consumers are willing to buy into the idea of the HD experience.

"Plasma panels will perform better in all environments, and at the same time, they'll get cheaper--that's a pretty nice advance for plasma."

-- Ross Young, president, DisplaySearch

LCD is so far the undisputed champion of the HDTV popularity contest, and much of it has to do with price and manufacturers' ability to scale the technology to increasingly larger screen sizes. But plasma manufacturers have gradually found ways to produce their displays for less too.

Besides lower price, one of the traditional benefits of LCD over plasma is the brightness of the picture in a well-lighted environment. And though all TVs can be energy hogs, plasma sets are notorious for their high power consumption.

Many believe the key to solving all three issues for plasma is something called luminous efficiency, or the ratio of the light output compared with the power input. Currently, the best plasma TVs are capable of 2 to 2.5 lumens per watt. For comparison's sake, the average fluorescent light bulb can output 80 lumens per watt.

Efficiency can be increased in several ways, including changing the concentration of the gas mixture within the plasma panel, altering the structure of the plasma cells, and using different phosphors. Companies like Panasonic, Hitachi and Pioneer have banded together to create a display capable of 5 lumens per watt, double what's currently available on the market. Simply doubling the current luminous efficiency results in twice the brightness at the existing power levels, or half the power necessary to produce the existing brightness levels.

One of plasma's most loyal proponents, plasma researcher and pioneer Larry Weber, says that if a fluorescent lamp can do 80 lumens per watt, there is "no reason a plasma display can't get anywhere close to that." Weber is currently tinkering with plasma display panels for this exact reason, although he cautions that 80 or even 40 lumens per watt could be far off. "If you ask someone today (how to double or triple the luminous efficiency) they'll say, 'I don't know how to do it right now,' but as time goes on, these things will become more likely."

Huge payoffs likely
Plasma manufacturers are trying to avoid being edged out of the HDTV market by LCD, so putting any money into research in this area will likely bring a huge payoff for them. For one, better luminous efficiency will mean fewer parts needed to put the TV together. The power supply in a 42-inch 720p plasma TV accounts for 9 percent of the manufacturing cost, for example. It's only 3 percent of the cost of a comparable LCD TV. By increasing a plasma's efficiency to 5 lumens per watt, the cost of producing the TV could become equivalent to LCD, Young argues, which will allow plasma manufacturers to simply focus on improving the panel technology. And every dollar counts in the TV market, where margins are razor thin.

The improvements are not just internal. Customers will likely notice the enhancements in picture quality as well. Right now, plasma TVs look better in dark, home-theatre-like environments because of their great contrast ratio and ability to light individual pixels, but that doesn't necessarily translate well to the show floor of a big-box electronics store. Increasing the brightness will erase that difference between plasma and LCD, according to DisplaySearch's Young.

"Plasma panels will perform better in all environments, and at the same time, they'll get cheaper--that's a pretty nice advance for plasma," Young said. "Currently, people position LCD versus plasma (sales) based on where it's going to be: in a bright room with a lot of windows or a darker room or if you just watch TV at night. In the future, they both become great for all applications."

Dolby does digital TV

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By Michael Kanellos on 05 October 2007
Dolby, the sound company, is getting into TVs.

This week the company was at Ceatec, Japan's largest electronics trade show, to promote Dolby Contrast and Dolby Vision, two technologies (one currently real, one on the drawing board) to extend its reach into digital TV and cinema.

Both Dolby Contrast and Dolby Vision are essentially ways to apply the dimmer switch concept to light emitting diodes. LEDs are being increasingly used as the backlight in flat panel LCD TVs and Dolby Contrast allows the TV to dynamically adjust. One LED could go completely black while its neighbour could be full or high, or the two could offer light that creates slightly different shades of tan. "You get much better blacks," said Gaven Wang, senior video product manager at Dolby.

Dolby Contrast can be used on current LEDs, while Dolby Vision is more of a long-term technology that will apply to LEDs that emit more lumens, or light, per watt.

Black has always been a problem for LCDs, so the Dolby technology could heighten the competition with plasma. Plasma TVs do well with black, unlike conventional LCDs.

The technology could even create a third category of displays, according to analyst Richard Doherty of Envisioneering. Interestingly, NXP Semiconductor, formerly Philips Semiconductor, has come up with a technology that functions differently but with similar results.

The problem now lies in finding customers. Dolby as yet has no signed contracts to announce, but hopes TVs employing the technology will come out next year or in 2009. The fact that Dolby is at Ceatec, where many of the world's largest TV makers are showing off their latest goods, shows that the company is seeking out the right people.

Dolby didn't invent this technology itself, but acquired it from a company it purchased called Brightside. Dolby is no stranger to video, however -- founder Ray Dolby started out by developing a system for removing noise and artifacts out of black-and-white video footage.

Dolby also demonstrated its 3D cinema technology at the show. Theatre owners pay about US$26,000 for the system, which revolves around doing a software upgrade to digital servers. That price tag is relatively cheap, according to Dolby. The company's 3D technology will get a full international airing when Beowulf premieres later this year as many 3D theatres use Dolby's tech.

Sharp recalls 42-inch LCD TVs

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By Pam Carroll on 28 May 2007
Sharp Corporation of Australia has announced a voluntary product recall on all 42-inch models of its LCD TVs.

The precautionary measure is being taken after the discovery that in these TVs, there is a chance that a small piece of foam shielding could dislodge from its mounting and make contact with the power board. This could in turn cause overheating and/or create a live voltage on the frame of the unit, with risk of electrical shock.

The recall affects units sold in Australia between 1 February and 27 May, 2007, specifically three model numbers LC42BX5X, LC42GD7X and LC42PD7X with serial numbers commencing 610700001 to 705799999 inclusive.

The model and serial number can be found printed on an identification plate at the rear of the unit. If there is a green dot on the identification plate, Sharp says that the 42-inch LCD TV has already been inspected and corrected, so there is no need for further action.

If you own a 42-inch LCD TV subject to the recall, Sharp will fix the issue in your home free-of-charge. To register with the Sharp Approved Service Centre nearest you, check the Web site or call 1800 333 435 between 7am and 7pm.

UPDATE June 1, 2007: CNET.com.au has had a conversation with Denis Kerr, Deputy Managing Director, Sharp Corporation of Australia, and can now reveal more detail regarding the state of the company's recall of its 42-inch LCD TVs.

* The total number of recalled units across Australia and New Zealand is 2500. Of that number, approximately half have been recovered from retailers' stock, leaving the total number of consumers affected in the neighbourhood of 1200-1300.

* The green dot system on the identification plates of the recalled models, which denotes that the unit has been inspected and fixed, applies to stock that was "frozen" in the Sharp warehouse at the time of recall. Therefore, fixed models with green dots have only been available for sale post the recall announcement on May 26.

Kerr reiterated that the problem was identified through internal company testing and that no incidents of damage of any kind have been reported by consumers. The voluntary recall relates to a small piece of conductive foam that the company believes could have slipped its double-sided adhesive tape mounting to damage the circuit board. Australia and New Zealand are the only countries that require this foam protection in the EMC area of the television and the fix involves replacing it with a more secure casing.

Sharp's very, very sharp experimental screen

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By Michael Kanellos
Anyway you look at it, 8.84 million pixels is a lot of points of light.

Sharp has produced a 64-inch LCD monitor that provides screen resolution four times that of normal high-definition screens. Normal HD screens have 2 million pixel points. The new Sharp monitor, which is on display at the Ceatec technology trade show here this week, sports 4,096-by-2,160 pixel-line resolution -- double the number of vertical and horizontal pixel lines offered by a normal HD screen. This comes out to nearly 9 million pixel points.

Small details, like plumes of smoke over an aerial shot of a rural village, can be picked out. The monitor can also be divided into quarters and display four high-definition videos at once.

The screen, still in the development phase, will be targeted at film and television producers as well as medical researchers, a Sharp representative said. The exhibit is one of the more popular at the weeklong trade show taking place outside Tokyo. But eventually, these technologies trickle down to the consumer market.

The company is using the show to emphasise its role in the screen world. In August, Sharp formally began producing LCD panels out of its second Kameyama plant. The plant processes eighth-generation glass sheets, which measure just over 7 feet by 8 feet. Six 52-inch LCDs can be popped out of a single sheet. The smaller glass sheets processed in sixth- and seventh-generation plants can only produce two and three 52-inch panels, respectively, out of a single piece of glass.

Other prototypes being shown include a screen with a technology Sharp calls Mega Contrast. The screen has a 1 million-to-1 contrast ratio. Typical HD LCD screens sport a 1,200-to-1 contrast ratio.

On other notes, Sharp also showed off its Japanese-English electronic translator, which will come to the Japanese market later this year. If you speak a Japanese phrase into it, the handheld translates it into spoken English text -- and vice versa.

Samsung's Blu-ray and LCD TV plans disclosed

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David Steel, marketing vice president of Samsung's Digital Media
Business, addresses Blu-ray, future products, and whether
the company is ditching plasmas in favour of LCDs.

Early last week, we had an opportunity to catch up with David G. Steel,marketing vice president of Samsung's Digital Media Business. The first non-Korean to hold a top echelon position at the chaebol, Steel had dropped by Singapore for the company's Tech Forum 2006. A full-day seminar held at The Oriental hotel, top minds from its electronics and telecommunications divisions were flown in to present on various hot developments in their respective fields.

The diversified topics ranged from high-speed mobile WiMAX to Samsung's LCD technology, as well as its vision of the digital TV market in terms of growth, competition and potential. With up to 50 percent of the company's 2006 revenue generated from its TV business and a multi-billion-dollar investment at stake, we asked this affable Briton just what's in the pipeline for one of the fastest-growing consumer electronics colossals.

Q: The current trend in home entertainment is heading toward high-definition video and audio. How long will these developments reach critical mass in Asia, and what, in Samsung's opinion, will be the next big push beyond HD? Take 3D visual.

Steel: There are several key elements required for mass HD adaptation: HDTV availability, recorded content such as Blu-ray software, HD broadcasts, government regulations and, most importantly, hi-def gaming. These are gradually falling into place for Asia and we believe that 2010 will be the year when HD reaches mainstream. In fact, we will be seeing tremendous growth next year with growing hardware affordability and content availability.

It is too early to single out any particular innovation. Take higher-definition, alternative visual technologies such as OLED or even flexible displays. Though we forecast nothing drastic occuring in this space for the next couple of years, home networking could probably be the next area to watch. It's all about sharing content and integration of various entertainment boxes to take home a more seamless user experience.

Samsung earlier announced its plan to roll out a universal player which plays back both Blu-ray and HD-DVD. Why was the development shelved despite a very positive initial response from consumers, particularly from the deep-pocket enthusiast market?

This is a common misunderstanding. We haven't announced plans to release a universal Blu-ray and HD-DVD player. What we have said is that such a product is quite possible and poses no technical difficulty in manufacturing. In addition, we don't think that's the route to take because we believe a single standard for the market is the best course of action. It eliminates potential multiple format confusion for the consumers and overlapping content inventory in the retail channels.

We look at Blu-ray as the best format with its high storage capacity and inbuilt flexibility. It is supported by many of the major consumer electronics and PC manufacturers, as well as endorsements from over 80 percent of the Hollywood studios. This is one standard which almost everyone has agreed to, with products readily available on shelves in selected markets.

Many vendors are holding back their Blu-ray and HD-DVD products in Asia,citing a lack of software as a key consideration. Is anyone in the hardware industry negotiating with the studios to remedy the situation? Or are there any profound reasons behind the delay?

Samsung has no intention to hold back its Blu-ray products and is collaborating with the local studios for launches on a county-by-country basis. This is bearing in mind that it takes time for hardware fine-tuning and localisation such as relevant language support and regional coding allocation.

It also makes more sense to launch the software and hardware in countries where HD is better understood and appreciated. This, unfortunately, is not the case in most parts of Asia considering the HD awareness, maturity of the consumer market and HDTV's penetration rate. Just imagine the negative experience if one were to hook up a Blu-ray player on an old CRT TV.

Philips is pushing hard for the users' experience with its unique Ambilight technology, while Pioneer is offering professional calibration for its plasma TVs. Does Samsung have a unique proposition for its flat panels which is a key differentiator from the crowd?

Based on our global customer survey, picture quality comes out top as the single-most important purchase consideration. Besides leveraging on Digital Natural Image engine which is our core picture-enhancement technology, we have invested heavily in improving performance and are currently at the head of the pack. We are the first in the world to introduce LED backlighting for enhanced colour reproduction, 120Hz scanning on LCD TVs for smoother motion, and special anti-reflection filters on plasma TVs for better contrast.

The second element of differentiation is design. We believe as digital products become more and more widespread, design will take on a far more important role in the future. Things will get slimmer, sleeker, and smaller than ever. That's why we are putting a strong emphasis in this area with our pool of 650 designers and design centers spread throughout the globe in major countries such as Japan and the US. The R7 LCD TV is an example of our innovative design which is very well-received worldwide.

Samsung is nowadays releasing a lot more LCD TVs than its plasma counterparts. In the last three months, we have seen the F7, N7 and S7-series LCDs compared with a single P7-series plasma. Is this an indication of a shift in focus toward LCD technology for your flat panels?

Not at all. This is just a reality of the current strong market demand for LCD TVs, which more than quadrupled its plasma counterparts in shipping volume. This comes as no surprise considering the LCD advantage in offering a wider range of screen sizes, particular the smaller panels for bedrooms. The demographic variation also has a hand in the fluctuating trend, with consumers from different countries favoring a specific technology due to different exposures, among others.

That said, Samsung is very much committed to all competing visual technologies, be it LCD, plasma, DLP or even the legacy CRT. As long as there is market demand for the products, Samsung will have the relevant solutions for its customers.

 
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